Tata Nano, the name for the Tata's new Rs hundred thousand car was unveiled today in Auto Expo in New Delhi. This is by far the lowest priced car and has a price tag comparable to luxury two wheeler. At Rs. 100,000 ($2500) this will create new trend for Auto Manufacturers in developing countries. It was like a dream come true for Tata Motor's chairman Mr. Ratan Tata. He was confident that his new car will be a hit in the Indian Markets. While presenting the first glance of the much talked people's car to people Mr. Tata said:
The car would be manufactured in Singur plant and will be launched in the second half of 2008. Tata Motors are also looking at Africa, Latin America and ASEAN countries for prospective markets for Nano.
So far the project has cost more than 1500 crore rupees (Rs.15 billion / $375 million).
Tata Motors is India's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. For more information about Tata Motors, please visit http://www.tatamotors.com/.
"I observed families riding on two-wheelers – the father driving the scooter, his young kid standing in front of him, his wife seated behind him holding a little baby. It led me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realize this goal. Today, we indeed have a People’s Car, which is affordable and yet built to meet safety requirements and emission norms, to be fuel efficient and low on emissions. We are happy to present the People’s Car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility."Tata Motors claims that Nano is stylish, comfortable, efficient and meets the safety and environments norms including the Euro-4 emission norms.
The car would be manufactured in Singur plant and will be launched in the second half of 2008. Tata Motors are also looking at Africa, Latin America and ASEAN countries for prospective markets for Nano.
So far the project has cost more than 1500 crore rupees (Rs.15 billion / $375 million).
Tata Motors is India's largest automobile company, with revenues of US $ 7.2 billion in 2006-2007. With over 4 million Tata vehicles plying in India, it is the leader in commercial vehicles and the second largest in passenger vehicles. It is also the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. For more information about Tata Motors, please visit http://www.tatamotors.com/.
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